Indulge in a weekend of fashion and fragrance fusion at the Lucky Chance Diner!
The outside of the Chanel diner. Photo: Chanel
Chanel's Chic Takeover of Williamsburg's Iconic Diner: The Lucky Chance Diner
Chanel, yes, you read that right – the legendary French fashion house, is making waves in the restaurant scene, if only for a fleeting moment. From September 8th to 10th, they are set to turn a slice of Williamsburg, Brooklyn, into a fashion and fragrance paradise with the Lucky Chance Diner.
Situated at the corner of Wythe and North Street, at 225 Wythe Avenue, this diner holds a special place in Williamsburg's history. Formerly known as the Wythe Diner from 1968 to 1988 and later as the Cafe de la Esquina, it's a location steeped in local lore. Now, Chanel is transforming this traditional metal diner into an oasis of elegance, drenched in pale mint and light pink hues inspired by their latest fragrance, Chance Eau Fraiche eau de parfum.
The Chance Eau Fraiche is the brainchild of Chanel's renowned perfumer, Olivier Polge. It's described as "a deeper interpretation of the floral-sparkling fragrance," blending teak wood and zesty citron with a heart of jasmine. And, of course, it comes in Chanel's iconic circular bottle.
What can you expect from the Lucky Chance Diner experience? Imagine sitting in a cosy booth, perusing a menu filled with perfumes, and embarking on an interactive journey of discovery into Chanel's perfume universe. Admire shelves adorned with the famous circular bottles, then venture into the back room to encounter a Chanel vending machine and partake in lawn games. There's even a life-sized perfume bottle for that must-have Instagram shot, and a window for dispensing your favorite Chanel fragrances.
While traditional diner fare like burgers and fries won't grace the menu, you can savour ice cream and delectable small bites, all while taking in the exquisite interior details, including the iconic double-C clock and napkin holders.
And here's a little secret for you - after indulging your senses at the Lucky Chance Diner, take a leisurely stroll to Chanel's latest beauty and perfume store on North 6th Street, which opened earlier this summer.
Whether you're a Chanel aficionado or simply looking for an unforgettable experience in Brooklyn, this is your golden ticket. Walk-in visitors are welcome, but it's advisable to secure your spot in advance by booking on Chanel's website. It's a celebration of fashion, fragrance, and pure style - the Chanel way. Don't miss out!
