LFW SS24 Review: Eudon Choi
London-based South Korean fashion designer Eudon Choi presented his Spring/Summer 2024 collection on a tranquil Saturday morning in the garden of St. Paul's Church in Covent Garden. Inspired by the artistry of Berthe Morisot, a pioneering French Impressionist painter from the 19th century, Choi's collection exudes an exquisite blend of art and fashion.
Choi's deep admiration for Berthe Morisot's distinctive style shines through in his collection. Morisot, unlike her male Impressionist counterparts, celebrated the beauty of nonidealized women in her work. Choi sought to capture the ethereal quality of Morisot's art by incorporating translucent and opaque fabrics into his designs. The result is a collection that pays homage to Morisot's lightness and minimalism.
Choi's collection is tailor-made for individuals who embrace a minimalist yet fashion-forward lifestyle. Clean lines and unembellished dresses dominate the runway, reflecting Choi's commitment to simplicity. Each piece seamlessly complements the others, offering a versatile wardrobe suitable for a myriad of occasions, from professional meetings to romantic date nights or even art gallery openings.
What sets Choi's collection apart is the meticulous craftsmanship invested in every garment. Take, for instance, the opening look's gray jacket, crafted from lightweight wool typically reserved for dress-making. The inner structure of the garment is deliberately minimal, drawing inspiration from Giorgio Armani's renowned soft tailoring. Choi's emphasis on detail ensures that his designs embody effortlessness and an airy quality.
The Spring/Summer 2024 collection boasts several standout pieces. A fringed satin light pigeon blue top adds a touch of luxury, while a vibrant yellow maxidress exudes charm. The inclusion of a shirt adorned with poppy prints and pleated wide-leg trousers showcases Choi's artistic versatility.
Beyond Fashion: Collaborations
Eudon Choi's presentation went beyond the runway. Alongside the collection, the brand introduced its fourth bag collection in collaboration with Louis Quatorze, a prestigious Korean-owned French label. Additionally, Choi embarked on a beauty collaboration with the K-beauty giant Laneige, reinforcing his commitment to holistic fashion experiences.
Eudon Choi's Spring/Summer 2024 collection harmoniously merges artistry and elegance. Inspired by Berthe Morisot's groundbreaking Impressionist vision, Choi's designs capture the essence of lightness and simplicity. The collection's effortless versatility ensures its relevance in diverse settings, while Choi's meticulous attention to detail elevates each piece to a work of art. Eudon Choi continues to push the boundaries of fashion, offering a profound and multifaceted experience that extends beyond clothing.
